In creating the Simms Distributing logo, we wanted to capture both the company’s present-day operations and its deep-rooted family history. The inclusion of the vintage milk delivery truck serves as a meaningful tribute to generations of dairy farmers within the family, symbolizing hard work, tradition, and a longstanding commitment to quality. By incorporating this nostalgic element into a clean and modern design, we were able to create a logo that honors their heritage while confidently representing the business today.